Sales enablement is about helping salespeople do their jobs better. Sales enablement tools include training, coaching and other solutions that allow your team members to leverage things like automation, collaboration platforms, data insights and marketing automation to do things like:
- Create better prospects with targeted email campaigns using static companies list or dynamic segmentation based on data from your CRM system
- Generate qualified leads by identifying relevant companies using data analytics
DIFFERENT TYPES OF SALES ENABLEMENT TOOLS
Product demo videos
Product demo videos are a great way to show off your product and make it easy for customers to see how it works. They can be used for sales rep training, customer support or just as a helpful tool in the sales pitch.
Content management
Content management tools are a necessity for any business that wants to be successful in the long run. They help you manage content, so everything is easy to find and track.
The best content management tools will:
- Help create, edit, and share content with other members of your sales team.
- Organize all of your company's data into one location so everyone knows where to look for information.
- Track performance metrics around all of the company's most important assets—from sales leads to customer service tickets—so you can see how each piece contributes to overall success.
Examples of content management tools:
Video conferencing software
Video conferencing software is one of the best tools for sales enablement. It can be used to host meetings and webinars, capture training videos and record sales demos. Options abound.
The key to finding the right solution is knowing what you need it for. For example: if you want to host an employee training session, it might make sense to invest in a high-end solution that supports live-streaming capabilities so your entire team can participate from different locations at once.
Examples of video conferencing software:
Email marketing automation tools
Email marketing automation is a type of software that allows you to automate the process of sending emails to your contacts. Moreover, those emails can be based on specific events or actions, such as when someone downloads content from your website or signs up for an account on your app.
Email marketing automation tools are especially helpful for salespeople because they facilitate outreach to potential customers at the most opportune time and in the most effective way. For instance, if a customer visits your website but doesn't make a purchase, email marketing automation can help you follow up with them later by sending them an email asking them what they were looking for so that you can improve your product or service offerings.
Examples of email marketing automation tools:
Proposal and contract management tools
Proposal and contract management tools are software programs that help you manage proposals and contracts. When you're creating a proposal, these tools can automatically populate fields in the proposal template with information from your company's database or CRM. Once the proposal is sent out, they’ll allow you to track its progress so that you can follow up with clients on their response times.
Examples of proposal and contract management tools:
Customer relationship management (CRM)
Customer relationship management (CRM) is an essential tool for any company that sells products or services. It helps you keep track of your customers and sales pipeline, so you know who to contact when and what their interests are.
CRM software can be installed on a network server, or it may be hosted by a third-party service provider. The latter option is often more expensive, but makes it easier for your users to access the system from anywhere and at any time.
The central feature of CRM software is its ability to identify your most important customers and track how they interact with your company over time (or even just once). This information will help you determine which products or services should be sold first as new customers join the lineup.
Examples of CRMs:
There are many different sales enablement tools that can help your sales team be more effective, productive and efficient. It’s just a matter of finding the ones that meet your specific needs and budget.
